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Forensic animation in India soon
Shuchi Bansal in New Delhi | January 12, 2005 11:32
IST
The tsunami tragedy that hit India on December 26, was quite uncanny
for Raj Rajeha, the co-promoter of the US based animation studio,
Heartwood Studios.
Barely six months ago he did an animation on how tsunami in Lake Tahoe
in Tahoe city in the US could cause destruction. The request for animation
came from a private company that wanted to inform the local administration
of the danger of two faultlines in the lake.
Simulating natural disasters, accidents and plane crashes are part of
Raheja's job as a leading forensic animator based in San Francisco. But so
is entertainment.
In September 2004, Heartwood Studios, the company that Raheja runs with
Tim Wadhawan, used animation to create the house of the famous office
comic strip character Dilbert.
"Dilbert's creator Scott Adams allowed us to create an energy efficient
house for the legendary character. The house was designed on the basis of
the suggestions sent by millions of Dilbert fans," says Raheja.
Raheja was in India to set up a small studio. Heartwood Studio has
taken over a small and struggling animation company based in Noida, which
will work as an outsourcing centre for the US. "The company will soon be
known as Heartwood Studios in India," says Raheja.
Ideally, Raheja wants to bring forensic animation to India. "But the
idea will take time to grow roots in India. Even in the US, forensic
animation is small with a handful of players in the business."
It's not the money but the satisfaction that forensic work gives, feels
Raheja who recreated two major airplane crashes in the last two years. The
animated films offered vital clues to the reasons of the crashes and their
impact. He also simulated road accidents and helped design new layouts for
some crossings in the US.
What gives Raheja's animation skill an edge is his training as an
architect from the School of Planning and Architecture in Delhi. In the
US, Heartwood is working on computer graphics effects for a feature film
and a television producer to create an Atomic City series that will spoof
the James Bond films.
Back in India, Heartwood would like to develop
the entertainment business. Raheja feels it will not be easy. "Breaking
into the Bollywood circuit is an uphill task". But he's willing to return
to India in eight months to see that he accomplishes it.